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Mattel Launches the Global Product Line of Masters of the Universe Before the Premiere
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Mattel. Mattel launches a global line of Masters of the Universe products since April 25, before the film premiere. The strategy integrates more than 70 partners and multiple categories such as toys, fashion, gaming and publishing. The case reflects how franchises become business platforms beyond cinema. Mattel launched the global line of Masters of the Universe products as part of a strategy that transcends film release. The company decided to …
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