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Serena Williams Leads New Barbie Dream Team for Women’s Day

Summary by Baller Alert
Mattel is going all out for International Women’s Day by enlisting a sports legend to lead its newest campaign. The company recently unveiled the Barbie Dream Team, a global collective of “changemakers” who have been turned into custom dolls. Fronting the lineup is none other than Serena Williams, whose legendary tennis career and business ventures continue to inspire a new generation of leaders. The initiative isn’t just about athletics; it wil…

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The "Barbie Dream Team" is a special collection in which doll versions of real women are gathered, which can serve as role models. Does Helene Fischer fit in?

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MATTEL Mattel announced a global initiative to commemorate International Women’s Day 2026 through a special campaign led by Barbie. The company presented the first Barbie Dream Team, a collection of unique dolls inspired by women who have marked history in their respective industries. READ ALSO. Mattel launches Morticia Addams Monster High doll: this looks, price and where to buy it READ ALSO. From Masters of the Universe to Formula 1: Mattel’s …

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Revista Merca2.0 broke the news in on Friday, March 6, 2026.
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