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Mattel invests $150 million in gaming, data, and DTC to accelerate its digital transformation by 2027
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Mattel invests $150 million in gaming, data, and DTC to accelerate its digital transformation by 2027
MATTEL Mattel is making a major push into the digital business. The company announced $150 million in investments for 2026 to accelerate its transformation into an entertainment company driven by intellectual property, video games, direct-to-consumer commerce, and data technology, at a time when traditional toy brands are facing changing consumer habits among children and families. READ ALSO. Mattel Launches New KPop Demon Hunters Toys: What The…
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