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Mattel Feels Tariff Pressure as Barbie and Fisher-Price Sales Slide

  • On Tuesday, Mattel, Inc. missed third-quarter earnings and revenue after the market close, and shares fell in after-hours trading, with Benzinga Pro showing down 4.36% at $18.
  • North America sales plunged about 11.7% as tariff pressure disrupted U.S. retailers' ordering patterns and worsened margins amid trade threats, CFRA Research analyst Zachary Warring said.
  • Key metrics reveal adjusted earnings of 89 cents per share missed the $1.07 analysts' estimate and net sales of $1.74 billion fell short, while adjusted gross margin declined to 50.2%.
  • Ynon Kreiz noted that management expects a strong fourth quarter as retailers restock ahead of holidays, reaffirming fiscal 2025 guidance of $1.54 to $1.66 EPS and $5.43 billion to $5.54 billion revenue.
  • Product-Level trends show international sales grew more than 3%, with Hot Wheels up 8%, and Mattel is diversifying sourcing to less than 40% from China by 2025.
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Mattel Inc.'s third quarter sales and profits fell below analysts' estimates, as U.S. retailers delayed their orders in the face of uncertainty about President Donald Trump's tariff policies. Barbie's manufacturer's sales fell by 6 percent, to $1.740 million in the quarter, below Bloomberg's average of $840 million. The profit, excluding some items, was 89 cents per share, less than the $1.06 that analysts expected.

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dirhongkong.com broke the news in on Tuesday, October 21, 2025.
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