US EditionMattel collaborates with Google Cloud to enhance customer data
Summary by Toy World Magazine | The Business Magazine with a Passion for Toys
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Mattel collaborates with Google Cloud to enhance customer data
Through this collaboration, Google Cloud has helped transform Mattel’s customer insights, driving product enhancements and faster decision-making. Google Cloud has unveiled the results of its partnership with Mattel. Leveraging Google Cloud’s data analytics capabilities, Mattel is now synthesizing millions of consumer touchpoints in real-time to enhance data driven product innovation and insights and hyper-personalise its engagement with its glo…
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