US EditionMattel adds an autistic Barbie to doll line devoted to showcasing diversity and inclusion
Mattel collaborated with the Autistic Self Advocacy Network to design a doll reflecting autism experiences and will donate over 1,000 dolls to pediatric hospitals nationwide.
- On Monday, Mattel unveiled its first Barbie designed to represent autism, launching on Mattel Shop and major stores including Target for about $11.87.
- Mattel spent more than 18 months working with the Autistic Self Advocacy Network , developing a doll designed to reflect some ways autistic individuals experience and navigate the world.
- The doll features articulated elbows and wrists to allow stimming-like gestures, a slightly averted eye gaze, and sensory-conscious accessories including a pink fidget spinner, noise-cancelling headphones, and a tablet with symbol-based AAC apps.
- Supporters praised the new Barbie, though some in the autistic community said representation is more complicated; Mattel will donate more than 1,000 dolls to pediatric hospitals in Washington, D.C. and Los Angeles.
- Part of the Barbie Fashionistas line, the new doll joins more than 175 looks and Mattel plans a wider release later this year at retailers including Walmart, noting it can't represent every autistic child.
494 Articles
494 Articles
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