Matt Easton's strategy for increasing lead follow-up success

Matt Easton's strategy for increasing lead follow-up success

Following up with prospects is a crucial yet often dreaded task in sales. Many professionals struggle with the right approach, resorting to vague check-ins that yield little success. In this episode of The Small Business Show, host Jim Fitzpatrick sits down with Matt Easton, founder of Easton University, to break down a proven system that simplifies follow-ups, increases engagement, and accelerates deal closures. Easton identifies three types of…