An island for rare earths: Successful repositioning in the...

The Technical Museum now has a spark in the logo and a permanent exhibition "Material Worlds". It illustrates and describes well that our so-called digital world is still quite material, with economic and political consequences.

The material footprint of mankind has never been so large. At the Technical Museum Vienna (TMW), the "material worlds" have now been re-dedicated and 3,000 rather heavy metal-decorated square metres of the house have been redesigned.

"We live in a material world", Madonna stated in 1984. If you take the song quote literally, it is now more up-to-date than ever: the material footprint of humanity has never been so great. At the Technical Museum Vienna (TMW) you have now re-dedicated yourself to the "material worlds" and transformed 3000 rather anachronistically heavy metal shaped square meters of the house. Today you also show: Our material hunger demands the planet immensely…