Sweden’s H&M Group Signs Strategic Sourcing Partnership with Circulose

Sweden’s H&M Group signs strategic sourcing partnership with Circulose

H&M Group has signed a multi-year deal to source large volumes of Circulose, a recycled material, to replace a significant portion of its virgin viscose use. The agreement strengthens H&M’s push towards circular fashion and supports the scale-up of textile-to-textile recycling. Both H&M and Circulose highlight the partnership as a vital step toward broader industry adoption of sustainable materials.H&M Group has signed a multi-year deal to sourc…

Material World: Circulose Pushes Forward, Novoloop Closes $21M Series B

Circulose’s platform of brand tools went live while Novoloop raised a $21 million Series B to build its first commercial-scale plastic upcycling plant.