US EditionMasterclass: How the AI Transforms Consumer Brands
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2 Articles
6 Ways AI Powers CPG Consumer Insights for Faster Decisions
Your CPG company is drowning in data—and you know it. SharePoint folders bursting with reports. Vendor dashboards collecting digital dust. Internal drives filled to the brim with spreadsheets that no one opens or even knows exist. You have so much data scattered across dozens of platforms and hidden folders, and just like 97% of Fortune 1000 companies, you’re investing heavily in data initiatives. But, here’s what separates the winners from eve…
Creating more, faster, without inflating staff and complexing technical infrastructures is the new challenge for GIC giants, faced with a permanent need for coherence and responsiveness in all markets. In this context, artificial intelligence is no longer a laboratory-only experiment: it becomes the basis of agile and efficient marketing strategies. From automated content production to omnichannel orchestration, the pre-integrated AI now allows …
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