Maserati: drop in deliveries in 2024, but focuses on new products and electric mobility

Quotidiano Nazionale

Factuality

Ownership

Maserati made 11,300 deliveries worldwide in 2024 compared to 26,600 the previous year. Revenues amounted to 1.040 billion compared to 2.335 billion in 2023. In the rooms near Maserati, it should be noted that the Trident, Stellantis' only luxury brand, “is going through a crucial phase in its journey and that it is working to build solid foundations for the future.” Maserati is taking new strategic measures to strengthen itself and continues to…

motors-addict

Factuality

Ownership

At Maserati, the times are complicated. Sales are not on track (-57% overall in 2024 compared to 2023), despite a renewed range, the fault of a positioning that Carlos Tavares, former CEO of Stellantis, described as "too blurry". To make the situation worse, the electricity does not take place at Maserati, proof of this is with only 72 electric Maserati registered in France last year. Complicated for a manufacturer that targets Porsche and where…