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Martha Stewart Joins Snoop Dogg and Luka Modric as Swansea City Co-Owner
Martha Stewart joins Snoop Dogg and Luka Modric in minority ownership as Swansea aims to boost revenue and invest more under profit and sustainability rules.
- On December 23, 2025, Martha Stewart, American lifestyle and homemaking expert, 84, became a minority owner of Swansea City AFC, joining rapper Snoop Dogg and Croatia international Luka Modric.
- Adding high-profile minority owners has been Swansea City AFC's strategy, with Brett Cravatt and Jason Cohen saying it should raise the club's profile and revenue for investment under profit-and-sustainability rules.
- She attended last Friday's 2-1 home victory over Wrexham as a guest of the club and posted a Deadpool-versus-swan image with an Instagram post praising the night in Swansea.
- The club said celebrity investment should boost international attention and revenue, and Swansea City AFC did not disclose financial details in Tuesday's announcement.
- Stewart's celebrity profile as the USA's first self-made female billionaire and close friend of Snoop Dogg, who joined Swansea in July, adds star power after their TV show Martha & Snoop’s Potluck Dinner Party.
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42 Articles
Martha Stewart teams up with Snoop Dogg as she becomes owner of Swansea City AFC - The Mirror
American domestic goddess Martha Stewart has teamed up with rap icon Snoop Dogg and AC Milan footballer Luka Modric to become a minority owner of the Welsh football team, Swansea City FC
·London, United Kingdom
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Snoop Dogg and Luka Modric have already bought in. Now Swansea City has another co-owner. Martha Stewart, 84, has bought a part of the club.
·Stockholm, Sweden
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The Star Kuala LumpurReposted by 
WTVB
WTVBSoccer-Martha Stewart joins Snoop Dogg as Swansea minority co-owner
Dec 24 (Reuters) - American businesswoman and television personality Martha Stewart has joined Swansea City as a co-owner, the Welsh soccer club announced on Tuesday. Read full story
·Malaysia
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Irish NewsReposted by 
Football Mad! ⚽️🤪
Football Mad! ⚽️🤪US TV host Martha Stewart joins Snoop Dogg as minority owner of Swansea
The 84-year-old attended Friday’s victory over Welsh rivals Wrexham.
·Northern Ireland, United Kingdom
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Total News Sources42
Leaning Left10Leaning Right3Center12Last UpdatedBias Distribution48% Center
Bias Distribution
- 48% of the sources are Center
48% Center
L 40%
C 48%
12%
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