Marston’s sales boosted by Christmas trading but shares slip
Marston's 4% like-for-like sales rise driven by Christmas trading and refurbishments despite 10.7% share drop; business rates relief may reduce costs by £4 million, analysts say.
- On January 24, Marston's reported like-for-like sales grew by 4%, including 5.6% over five key Christmas dates, but shares dropped 10.7% on Wednesday.
- Christmas bookings were up 11% year-on-year, supporting the firm's seasonal performance, Justin Platt, chief executive of Marston's, pointed to standout festive trading and venue investment.
- The group completed refurbishments to 23 pubs this quarter with plans for 50 over the financial year across an estate of more than 1,300 pubs.
- Marston's did not disclose the impact of 15% planned business rate cuts next year, while analysts at Panmure Liberum indicated savings of up to 4 million.
- Management pointed to demand-driving events in 2026, including the 2026 FIFA World Cup, and said it remains confident in delivering full-year market expectations through strategy and cost control.
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Marston’s sales boosted by Christmas trading but shares slip
The pub company reported that like-for-like sales grew by 4% over the 17 weeks to January 24.
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Marston’s sales rise 4% over festive period
Marston’s has reported a 4% increase in like-for-like sales over the festive period as the pub operator’s performance outpaced the wider market. The group, which manages more than 1,300 pubs, saw sales growth of 5.6% across five key festive dates. Overall, sales for the 17 weeks to 24 January remained in line with the previous year. The expansion of the company’s new pub format accelerated during the first quarter with 23 launches completed. Ac…
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