US EditionMarks and Spencer announces major change to items in bid to 'reduce costs'
OXFORDSHIRE, ENGLAND, JUL 17 – Marks and Spencer is the first UK retailer to use ultraviolet tags on milk bottles to improve recycling accuracy and reduce costs under extended producer responsibility rules.
- Marks and Spencer has begun adding invisible ultraviolet markers to certain four-pint milk bottles to enable tracking throughout the national recycling process.
- This rollout follows the Extended Producer Responsibility regulation coming into effect, which mandates businesses to manage and fund packaging waste recycling.
- M&S has contributed £100,000 to support Polytag’s Ecotrace initiative, which is focused on expanding a network of covert UV tag readers across the country to enhance the traceability of packaging.
- Mark Hitschmann, M&S head of packaging, explained that customers frequently emphasize the importance of minimizing plastic use, and the tags offer up-to-date recycling information in real time.
- This initiative enables M&S to access more precise recycling data, potentially reducing costs under EPR rules and marking a milestone for UK recycling transparency.
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perspectivemedia.com
perspectivemedia.comM&S introduces invisible UV tags to track packaging through recycling system
The supermarket is the first to roll out the packaging tags on shop shelves.
·London, United Kingdom
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M&S rolls out invisible UV tags to aid recycling in supermarket first - Retail Gazette
M&S has become the first UK supermarket to roll out invisible UV tags to some of its milk bottles to track them through the recycling system. The tags, developed by software firm Polytag, have been printed onto the labels of the retailer’s four-pint milk bottles in a bid to increase recycling rates. Once shoppers have recycled the bottles, the tags will be scanned by Polytag’s plastic detection units, if the recycling facility has been retrofitt…
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