MarketInk: Qualcomm swings for new audiences with golfer Bryson DeChambeau

MarketInk: Qualcomm swings for new audiences with golfer Bryson DeChambeau

Bryson DeChambeau. (Photo courtesy of Qualcomm) San Diego-based Qualcomm Technologies has announced a multi-year collaboration with professional golfer Bryson DeChambeau, along with his LIV Golf team, called Crushers GC. DeChambeau and Crushers GC will feature the Qualcomm brand on player apparel and experiential activations, and Qualcomm will work closely with DeChambeau and Crushers GC on content creation and storytelling, Qualcomm said. In th…