Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’

Dircomfidencial

Factuality

Ownership

Positive expectations remain in the IEDM (Index of the Expectations of Marketing Directors) for the second half of the year: CMOs slightly improve their sales forecasts, rely somewhat more on market developments and point to greater investment in both marketing and advertising. However, the pessimistic sentiment still remains for the second half of the year.