US EditionMarketing Works By Following Trends, Not Setting Them - Branding Strategy Insider
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Marketing Works By Following Trends, Not Setting Them - Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I’m sharing some for your consideration. I hope they’re helpful. This week’s thought: Marketers are trend-followers, not trend-setters. Marketers like to celebrate creativity and innovation. But it is a curious kind of creativity and innovation. Because it’s never the …
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