US EditionMarketing is not an island - Alpha Agency
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Marketing is not an island - Alpha Agency
Marketing is often miscast as the mouthpiece of a business; a function whose only role is to broadcast pre-approved messaging, package up completed work and polish it for consumption. Not only is this view outdated, it is reductive. Marketing is not the final stop on a linear journey, but rather a live, dynamic interface between a firm and those it serves. When integrated meaningfully across teams, marketing emerges as a reflection of organisati…
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