See every side of every news story
Published loading...Updated

Marketing and Artificial Intelligence: What every brand should ask its agency about AI

Summary by Revista Merca2.0
Artificial Intelligence (AI) has become an essential tool in the world of marketing. The question is no longer whether a brand should integrate AI into its strategy, but rather how it’s doing it and with whom. But how are advertising agencies using it? On this topic, Google has some revealing data. According to a recent report by Google and Boston Consulting Group (BCG), agencies are, on average, 35% more advanced than advertisers in applying AI…
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

3 Articles

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • There is no tracked Bias information for the sources covering this story.

Factuality 

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Revista Merca2.0 broke the news in on Wednesday, July 9, 2025.
Sources are mostly out of (0)