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Marie Raimbert-Galtier (Jellyfish): "Retail Media and Agents Will Transform the Way Brands Sell" - the Media Leader En
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Eighteen months after taking office at the head of Jellyfish France, Marie Raimbert-Galtier drew up an initial assessment of the situation of an agency in the midst of an acceleration. In a market shaken by the rise of the generative AI, the evolution of the search, the rise of the retail media and the fragmentation of the routes, she returned to the construction sites that had begun since her arrival and the priorities that now structure the Je…
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