Published 1 year ago

Mariah Carey’s ‘It’s a Wrap’ Explodes at Streaming Thanks to TikTok Challenge

Summary by Ground News

Mariah Carey launched a TikTok dance challenge in mid January. Since then, weekly U.S. on-demand streams have soared by more than 1,000% compared to where they were at the beginning of the month. On Jan. 26, the superstar shared a slew of her favorite fan clips.

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Mariah Carey’s ‘It’s a Wrap’ Explodes at Streaming Thanks to TikTok Challenge

Mariah Carey's "It's A Wrap" has exploded at streaming thanks to a TikTok challenge.

1 year ago·United States

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Vibe

Mariah Carey’s “It’s A Wrap” Gets Streaming Surge Thanks To TikTok

Mariah Carey's "It's A Wrap," from her 2009 album 'Memoirs of an Imperfect Angel,' gets streaming surge due to TikTok challenge.

1 year ago

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X101 Always Classic

Mariah Carey's "It's a Wrap" enjoying streaming boom thanks to viral TikTok dance - X101 Always Classic

Courtesy of Def JamTikTok is apparently becoming a kingmaker for older songs. After reviving Kate Bush's 1985 hit "Running Up That Hill (A Deal with God)" and Lady Gaga's 2011 deep-cut "Bloody Mary," the app is now breathing new life into Mariah Carey'...

1 year ago

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MOViN 92.5

Mariah Carey’s “It’s a Wrap” enjoying streaming boom thanks to viral TikTok dance – MOViN 92.5

TikTok is apparently becoming a kingmaker for older songs. After reviving Kate Bush's 1985 hit "Running Up That Hill (A Deal with God)" and Lady Gaga's 2011 dee

1 year ago

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Mariah Carey’s ‘It’s a Wrap’ Explodes at Streaming Thanks to TikTok Challenge

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Mariah Carey’s ‘It’s a Wrap’ Explodes at Streaming Thanks to TikTok Challenge

Mariah Carey’s ‘It’s a Wrap’ Explodes at Streaming Thanks to TikTok Challenge

Mariah Carey’s “It’s A Wrap” Gets Streaming Surge Thanks To TikTok

Mariah Carey’s “It’s A Wrap” Gets Streaming Surge Thanks To TikTok

Mariah Carey's "It's a Wrap" enjoying streaming boom thanks to viral TikTok dance - X101 Always Classic

Mariah Carey's "It's a Wrap" enjoying streaming boom thanks to viral TikTok dance - X101 Always Classic

Mariah Carey’s “It’s a Wrap” enjoying streaming boom thanks to viral TikTok dance – MOViN 92.5

Mariah Carey’s “It’s a Wrap” enjoying streaming boom thanks to viral TikTok dance – MOViN 92.5

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