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Many sports fans are unhappy with how much it costs to watch their games, an AP-NORC poll finds

About half of U.S. sports fans express dissatisfaction with the high costs of multiple streaming and cable services, according to an AP-NORC poll conducted last month.

  • A new AP-NORC poll conducted Aug. 21-25 of 1,182 adults found many sports fans unhappy with the cost of streaming and cable services.
  • This dissatisfaction stems from the expensive patchwork of subscriptions, cable packages, and password sharing fans use to watch sports.
  • Approximately 60% of sports enthusiasts have signed up for a streaming platform to watch a particular program or sports event, with around 50% canceling their subscription once the content concluded.
  • John So discontinued his DirecTV service in 2020, opting for a more affordable streaming alternative that allows him to watch content on various devices with greater flexibility.
  • The poll suggests sports fans remain less likely to fully cut cable but often juggle multiple platforms, reflecting ongoing price-related dissatisfaction.
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Many sports fans are unhappy with how much it costs to watch their games, an AP-NORC poll finds

A new poll finds sports fans are likelier to use a combination of streaming services and linear TV options to access their favorite teams.

·United States
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The Record broke the news in Waterloo, Canada on Tuesday, September 16, 2025.
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