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Mantecorp Skincare Acquires 'Naming Rights' From São Paulo Fashion Week

Summary by Globo
The biggest fashion event in Brazil will change its name next year. The cosmetics company Mantecorp Skincare, which belongs to the Hypera Pharma group, announced on Wednesday (21) the acquisition of the 'naming rights' of São Paulo Fashion Week. The value of the operation was not revealed nor the duration of the partnership with the fashion week, which will be called Mantercorp SPFW. Exclusive material for subscribers. To have full access, acces…

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Mantecorp Skincare Acquires 'Naming Rights' From São Paulo Fashion Week

The biggest fashion event in Brazil will change its name next year. The cosmetics company Mantecorp Skincare, which belongs to the Hypera Pharma group, announced on Wednesday (21) the acquisition of the 'naming rights' of São Paulo Fashion Week. The value of the operation was not revealed nor the duration of the partnership with the fashion week, which will be called Mantercorp SPFW. Exclusive material for subscribers. To have full access, acces…

·Rio de Janeiro, Brazil
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Globo broke the news in Rio de Janeiro, Brazil on Thursday, October 22, 2026.
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