Man City and Puma sign record long-term kit deal
GREATER MANCHESTER, ENGLAND, JUL 14 – The £1 billion deal reflects Puma's confidence in Manchester City's global brand and on-field success, making it the Premier League's most valuable kit sponsorship agreement.
- Manchester City and Puma announced on Tuesday a long-term extension to their kit partnership that began in 2019 and will continue for at least another decade.
- The extension follows an initial 10-year deal signed in 2019 worth £65 million per year and comes amid City's dominant run since 2020, including a 2022/23 treble and four consecutive Premier League titles.
- The new agreement covers men's, women's, and youth teams, enhances innovation in kit design, and reflects City's expanding global brand and commercial stability amid rising squad costs.
- Manchester City will reportedly earn around £100 million annually from Puma, making it the largest kit deal in Premier League history and surpassing Manchester United's £900 million Adidas contract signed in 2023.
- This renewal reinforces City and Puma's successful partnership, celebrated by both parties as a union of sporting and commercial achievements and promising continued growth on and off the pitch.
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67 Articles
The Manchester club has signed a contract extension with Puma, which will see them earn more than €115 million per year, surpassing their city rival.
On Tuesday 14 July, the English club in Manchester City extended the adventure with its equipment manufacturer Puma. A partnership followed by a contract with a record amount.
The Manchester City has signed a new deal that will bathe you even more in gold.After the failure in the Club World Cup falling to Al Hilal, the English club will have an income track never before seen in the history of football.All this thanks to Puma, the sports brand that sponsors his shirt since the 2019/20 season, thanks to a multimillion dollar contract that sets a record record.After a waste with the latest signings, Pep Guardiola will ha…
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