US EditionMaking Science Launches Creative Hub, an AI Dedicated to Advertising Performance - The Media Leader
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On the occasion of the Cannes Lions, Making Science presented Creative Hub, an artificial intelligence technology dedicated to the production and optimization of ad assemblies. Developed as an extension of the ad-machina platform, this solution aims to combine statistical analysis, task automation and creative mastery. Creative Hub would allow marketing teams to identify the visual attributes that influence campaign performance. Each parameter –…
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