Major airline officially ends longstanding seat policy
Southwest ends open seating after 53 years, introducing assigned seats and stricter extra seat policies to improve customer control and boost profitability, officials said.
- On Jan 27, Southwest Airlines begins assigned seating, ending the Texas-based carrier's decades-old open-seating system.
- Southwest executives said customer preferences shifted toward assigned seats as company research showed travelers want seat certainty, while CEO Robert Jordan linked the move to boosting revenue amid investor pressure last year.
- An eight‑group boarding system replaces A/B/C, with Extra Legroom seats prioritized in Groups 1‑2, Standard and Preferred seats offered, and check‑in seat assignments for those who skip selection.
- Under the new rule, customers of size must pre-purchase extra seats, with complimentary seats only if space exists; refunds depend on fare class and must be requested within 90 days.
- Gate areas will be converted in phases starting Monday night over two months, marking a major transformation that aligns Southwest Airlines with other U.S. carriers and ends perks like the 'bags fly free' policy.
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163 Articles
A major airline just ended a 50-year tradition
Southwest Airlines ended its 50-year tradition of open seating on Tuesday, implementing an assigned seat system that aligns the carrier with industry standards and marks a significant shift in how the airline does business, USA Today reports.
Southwest Airlines converts to assigned seating for all flights
Southwest Airlines implemented assigned seating on Tuesday, marking one of the biggest changes for the low-cost airline's ticketing and boarding practices since the business was founded.All Southwest flights from Tuesday on will board passengers to assigned seats based on group numbers. The company is phasing out its old A-B-C boarding groups "to maintain an efficient and orderly boarding approach thats optimized for assigned seating."Under the …
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