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Google Sued by Advertising Exchange over Monopoly Violations
PubMatic accuses Google of harming competition and increasing ad costs, seeking billions in damages and a fair digital advertising market, according to court filings.
- On 09/08/2025, PubMatic, Inc. filed a lawsuit in the U.S. District Court for the Eastern District of Virginia seeking financial damages and to restore fair competition after alleged anticompetitive conduct by Google .
- After an April 2025 ruling found Google willfully engaged in anticompetitive acts, PubMatic alleges Google's monopoly constrained its growth and innovation despite its efforts.
- Among the practices cited are the First Look policy giving AdX first chance to buy impressions and the Last Look tactic letting AdX outbid rival ad exchanges by small increments.
- PubMatic is seeking damages potentially in the billions and remedies to alter Google's ad business, with a remedies phase later this month possibly leading to structural changes.
- The filing comes amid regulatory pressure including OpenX Technologies Inc.'s lawsuit last month and actions by the European Commission and U.S. Department of Justice against Google.
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Advertising Exchange PubMatic Files Antitrust Lawsuit Against Google
Advertising exchange PubMatic has filed a lawsuit against Google, seeking billions in damages over claims the tech giant has illegally monopolized the ad technology market. The remedy phase of the DOJ's antirust case against Google over its ad tech monopoly will begin this month. The post Advertising Exchange PubMatic Files Antitrust Lawsuit Against Google appeared first on Breitbart.
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Total News Sources20
Leaning Left1Leaning Right1Center5Last UpdatedBias Distribution71% Center
Bias Distribution
- 71% of the sources are Center
71% Center
14%
C 71%
14%
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