US EditionMagnum leverages audio for 'immersive' OOH campaign
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Magnum leverages audio for 'immersive' OOH campaign
Ice cream brand Magnum has integrated an innovative audio ‘crack’ into its latest out-of-home campaign in London, paying homage to the sound of its signature ‘chocolate crack’. Devised in collaboration with Mindshare, GroupM OOH, Global, Ocean Outdoor, and DOOH.com, the multisensory campaign aims to create a ‘truly immersive’ advertising experience. ‘Nothing Cracks Like a Magnum’ will use Global’s API data feed to synchronise radio and digital o…
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