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Madonna, in Lingerie at 67 Years Old for Dolce & Gabbana in the Hottest Announcement of the Year: "What a Woman's Show"

Summary by 20minutos
The beauty industry is changing. Years ago, it was not usual to see women passing the 30s starring in makeup or cosmetics ads, but now great actresses like Helen Mirren, Jane Fonda, Andie MacDowell and Monica Bellucci have shown that beauty is ageless in their spots.When we talk about perfumes, the thing changes. Their marketing calls for aspirational and the most common thing is to meet young people, beautiful and with perfect bodies in the ads…

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The beauty industry is changing. Years ago, it was not usual to see women passing the 30s starring in makeup or cosmetics ads, but now great actresses like Helen Mirren, Jane Fonda, Andie MacDowell and Monica Bellucci have shown that beauty is ageless in their spots.When we talk about perfumes, the thing changes. Their marketing calls for aspirational and the most common thing is to meet young people, beautiful and with perfect bodies in the ads…

·Madrid, Spain
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20minutos broke the news in Madrid, Spain on Friday, January 9, 2026.
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