Madonna, BTS and more World Cup halftime performers see jump in song streams, Justin Bieber up 110%
Luminate said streams rose most for songs performed in the 11-minute show, with Justin Bieber’s track up 110% and Madonna’s up 66%.
- Madonna, Justin Bieber, BTS, and Shakira performed at the World Cup's first halftime show near New York on Sunday, delivering an 11-minute performance that generated significant streaming bumps for their tracks.
- Luminate, an industry data and analytics company, examined streams of each song performed by the musicians two days before the final and compared those figures to the final and the day afterward.
- Global streams of Justin Bieber's 'Everything Hallelujah' rose 110% to 1.25 million, while Madonna's 'Music' increased 66% to 321,000, providing concrete evidence of the performance's streaming impact.
- BTS' 'Dynamite' saw global streams grow 43% to 3.05 million, while Shakira and Burna Boy's official anthem 'Dai Dai' increased 24%, adding 3.48 million new global streams.
- Luminate found artists saw streaming jumps only in performed songs, contrasting with the Super Bowl where Bad Bunny's catalog jumped 175% in the U.S. the day after his record-breaking performance this year.
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21 Articles
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It was the 11-minute performance that was heard all over the world.
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The World Cup United Sports With Music
Getty Image No matter how you look at it, the 2026 World Cup was a resounding success. On the field, the world saw stars like Erling Haaland, Jude Bellingham, and Lamine Yamal thrive in the spotlight. Off the field, the game was the cultural event of the year. Dua Lipa was one of many artists who made a splash by attending the games, while Rosalía celebrated her country’s victory in style. And then there was the first-ever halftime show for the …
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