Madison’s Lara Balsara warns bad products fail faster with good advertising

Advertising Can’t Save a Weak Product: Lara Balsara at NMIMS SoBA Convocation

Mumbai: “Good advertising can kill a bad product even faster. That is why developing a strong product must always come first,” remarked Lara Balsara Vajifdar, Executive Director, Madison World, addressing the graduating class at the convocation ceremony of the School of Branding and Advertising (SoBA), SVKM’s NMIMS (Deemed-to-be University), Mumbai. Delivering the keynote to the young graduates, Lara – a Harvard Business School alumna and a 20-y…

Madison’s Lara Balsara warns bad products fail faster with good advertising

New Delhi: Lara Balsara Vajifdar, Executive Director at Madison World, said, “Good advertising can kill a bad product even faster. That is why developing a strong product must always come first,” at the convocation ceremony of the School of Branding and Advertising (SoBA), SVKM’s NMIMS (Deemed-to-be University), Mumbai. A graduate of Harvard Business School, Balsara encouraged the graduating class to combine strategic thinking with passion to dr…