The Sleep Company Appoints Madison Media Sigma as Media AOR

The Sleep Company appoints Madison Media Sigma as media AOR

New Delhi: Madison Media Sigma, a unit of Madison World, has recently won the Media AOR for The Sleep Company. The agency will be responsible for a traditional media mandate that includes TV and Print.  Vanita Keswani, CEO, Madison Media Sigma, said, “We are thrilled to partner with a disruptive and innovation-led brand like The Sleep Company. We look forward to leveraging our strategic media expertise to amplify their growth journey across trad…

Madison Media Sigma bags traditional media mandate for The Sleep Company

Madison Media Sigma, a unit of Madison World, has secured the traditional media duties for The Sleep Company. Under the new mandate, the agency will handle media planning and buying across TV and print. The Sleep Company is known for its product portfolio that includes mattresses, pillows, ergonomic chairs, and recliners.  Vanita Keswani, CEO, Madison Media Sigma, said, “We are thrilled to partner with a disruptive and innovation-led brand like …

Madison Media Sigma wins Media AOR of The Sleep Company

Madison Media Sigma, a unit of Madison World has recently won the Media AOR for The Sleep Company. The agency will be responsible for traditional media mandate that includes TV and Print.  The Sleep Company is a pioneering comfort-tech brand transforming the way India sleeps and sits. With its patented SmartGRID® technology, the brand offers […] The post Madison Media Sigma wins Media AOR of The Sleep Company appeared first on MediaBrief.

Behind the Buy: Sleep Country’s biggest media spend in 30 years

The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.