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Mad//North spotlights authentic storytelling at 2026 launch event
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Mad//North spotlights authentic storytelling at 2026 launch event
MAD//North has unveiled its 2026 plans at a launch event at the WPP Campus in Manchester. According to the festival, the gathering highlighted “authentic storytelling and community-driven innovation”. The launch, which had a theme of ‘Northern Soul’, featured insights from MAD//North co-founders Ian Houghton and Dan Brain, as well as a 30-minute panel discussion moderated by The Business Desk’s Michael Taylor Subscribe to Marketing Beat for free…
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