US EditionNBC’s Macy’s Thanksgiving Day Parade Coverage Draws Biggest Audience Ever
The parade's audience rose 8% from last year with a peak of 30.2 million viewers, driven by strong NBC and Peacock distribution and diverse performances.
- Thursday's 99th Macy's Thanksgiving Day Parade drew 34.3 million viewers across NBC and Peacock, surpassing last year by 2.5 million, an 8 percent increase per preliminary Nielsen data.
- Featuring high-profile performers and the Rockettes' centennial, the parade showcased EJAE, Audrey Nuna, REI AMI and mobilized over 5,000 volunteers with dozens of floats and balloons this year.
- On its initial NBC airing, the telecast averaged 25.4 million viewers and peaked at 30.2 million from 11-11:15 a.m., with adults 18-49 up 13 and viewers under 25 rising 20.
- Thanksgiving-Day NBC programming saw gains as The National Dog Show Presented by Purina drew 12.8 million viewers, up 4% from last year, and late-night shows posted their biggest audiences since the NFL kickoff game on Sept. 4.
- NBC noted the parade ranked as the most-watched entertainment telecast in nearly seven years since the Academy Awards on Feb. 24, 2019, and Macy's framed this as momentum toward the parade's upcoming 100th anniversary.
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NBC’s Macy’s Thanksgiving Day Parade Coverage Draws Biggest Audience Ever
The annual event saw performances from Cynthia Erivo, Ciara, and Busta Rhymes.
Macy's Thanksgiving Day Parade Hits Another All-Time High With 34.3 Million Viewers, Up 8% From Last Year
The 2025 Macy’s Thanksgiving Day Parade scored another all-time viewership high for NBC and Peacock. After the annual parade brought in its biggest audience ever last year, the 2025 parade expanded its audience once again, scoring 34.3 million viewers across NBC and Peacock, according to live-plus-same-day viewership data. Total viewership for the 2025 parade was up 8% from last year while ratings in the 18-49 demo were up 13% over last year. On…
Peacock Streaming Helps Lift Macy's Thanksgiving Day Parade Viewership to Record High
The combo showing of the 99th Macy’s Thanksgiving Day Parade on NBC and Peacock drew an estimated audience of more than 34 million viewers, up 8% from last year, according to NBCUniversal, citing preliminary Nielsen data. Peacock streaming viewership increased more than 26%, owing at least in part to the streamer’s gain of 5 million … Continue reading "Peacock Streaming Helps Lift Macy’s Thanksgiving Day Parade Viewership to Record High" The pos…
2025 Macy’s Thanksgiving Day Parade Draws 34.3 Million Viewers Across NBC and Peacock
According to new reports, Thursday's presentation of the 2025 Macy’s Thanksgiving Day Parade drew a record 34.3 million viewers across NBC and Peacock. The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC’s linear broadcast alone averaged 25.4 million viewers, making it the most watched entertainment teleca…
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