Lyft’s clever new campaign is a billboard-sized push notification

Lyft’s clever new campaign is a billboard-sized push notification

Lyft is hoping to get smartphone users out of their routines. The ride-sharing app is rolling out a new “Check Lyft” campaign in New York City and San Francisco, and it’s designed to nudge people into considering a second travel option for a change. “Our customer obsession led us to discover that most people were on rideshare autopilot—habitually opening the same app without thinking they had options—even though our data shows riders are happier…