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LVMH strikes sponsorship deal with Formula 1

Summary by Financial Times
French group’s foray into sport comes as luxury industry seeks to grow its audience and popularity

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Financial bombshell in the premier class of motorsport: Formula 1 has signed a sponsorship contract with the French luxury goods group LVMH that is valid for ten years! Although no official details were given, according to international business media the deal is worth around one billion US dollars... As LVMH announced on Wednesday, the deal includes the presence of the brands Louis Vuitton, Moët Hennessy and TAG Heuer in Formula 1. The cooperat…

·Vienna, Austria
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The world's number one luxury retailer is committed to the next ten years. The contract amounts have not been revealed but they promise to be huge. This is the second time that LVMH (Louis-Vuitton, Tag Heuer, Moët Hennessy...) has signed a sports partnership in its own name.

·Strasbourg, France
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HODINKEE broke the news in on Wednesday, October 2, 2024.
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