French group’s foray into sport comes as luxury industry seeks to grow its audience and popularity

Channel News Asia

Singapore

LVMH announces 10-year sponsorship deal with Formula 1

The value of the deal could reach US$ 1 billion; the loss of the contract of Rolex, which has sponsored the timing of F1 since 2013, is a major setback for the company LVMH and the organizers of the Formula One races have signed an important sponsorship contract, potentially worth up to US$ 1 billion, with the French luxury goods group replacing Rolex. 
Champagnes, luxury hotels and designer brands: what is the LVMH empire, whose owner is the ri…

Valor do acordo pode chegar a US$ 1 bilhão; perda do contrato da Rolex, patrocinadora de cronometragem da F1 desde 2013, é um grande revés para a empresa A LVMH  e os organizadores das corridas de Fórmula Um assinaram um importante contrato de patrocínio, potencialmente de até US$ 1 bilhão, com o grupo francês de bens de luxo substituindo a Rolex. 
Champagnes, hotéis de luxo e grifes: como é o império da LVMH, cujo dono é o mais rico do mundo
Ma…

LVMH, maior conglomerado de luxo do mundo, assina contrato de patrocínio com a F1, substituindo a Rolex

Globo

Roberto Irineu Marinho

Brazil

LVMH, the world's largest luxury conglomerate, signs sponsorship agreement with F1, replacing Rolex

FORMULA ONE bosses have penned a $1BILLION deal that will see a major change to podium proceedings. F1 chiefs have put pen to paper on a £750m with French company LVHM – known in full as LVMH Moet Hennessey Louis Vuitton SE. RexForumla One has penned a £750m sponsorship deal with LVMH that could make a major change to podiums from 2025 onwards[/caption]
The sponsorship deal, which is the most lucrative in the sports’ history, was reportedly agre…

Media Bias/Fact Check

The Sun

Murdoch family

United Kingdom

Major change to F1 as bosses sign incredible ten-year deal worth $1billion

PARIS :French luxury giant LVMH has reached a 10-year sponsorship deal with Formula 1 which covers its Louis Vuitton, Moet Hennessy and TAG Heuer brands, the company announced on Wednesday. The partnership, the company's next major push into the sports world after it paid some 150 million euros ($165.77 milli

Government of Singapore

Liberty Media-owned Formula One and luxury giant LVMH are entering into a 10-year partnership, according to a joint press release from Wednesday afternoon.

Ad Fontes Media

All Sides

CNBC

Roberts family

United States

LVMH and Formula One announce 10-year partnership

Financial bombshell in the premier class of motorsport: Formula 1 has signed a sponsorship contract with the French luxury goods group LVMH that is valid for ten years! Although no official details were given, according to international business media the deal is worth around one billion US dollars... As LVMH announced on Wednesday, the deal includes the presence of the brands Louis Vuitton, Moët Hennessy and TAG Heuer in Formula 1. The cooperat…

Finanzieller Paukenschlag in der Königsklasse des Motorsports: Die Formel 1 hat mit dem französischen Luxusgüter-Konzern LVMH einen über zehn Jahre wirksamen Sponsorenvertrag abgeschlossen! Über Details wurden zwar keine offiziellen Angaben gemacht, laut internationalen Wirtschaftsmedien soll der Deal aber rund eine Milliarde US-Dollar schwer sein … Wie LVMH am Mittwoch bekannt gab, umfasse das Geschäft die Präsenz der Marken Louis Vuitton, Moët…

F1 schloss Milliardendeal mit Louis-Vuitton-Mutter

Kronen Zeitung

Vienna

Austria

F1 signed billion-dollar deal with Louis Vuitton parent

The global luxury giant announced on Wednesday the signing of a long-term partnership with Liberty Media, the parent company of Formula 1, which will come into force in 2025.

Le géant du luxe mondial annonce ce mercredi la signature d’un partenariat au long cours avec Liberty Media, la maison mère de la Formule 1, qui entrera en vigueur en 2025.

Formule 1 : LVMH devient « partenaire mondial » de la F1 pour dix ans

Le Parisien

LVMH

Paris

Île-de-France

France

Formula 1: LVMH becomes a “global partner” of F1 for ten years

Bernard Arnauld returns to the pinnacle of motorsport, LVMH will become a global partner of F1 starting in 2025 with a new ten-year agreement. This was announced by the luxury giant that the agreement will involve several of the iconic fashion houses, including Louis Vuitton, Moët Hennessy and TAG Heuer. Further details, a message anticipates, will be announced at the beginning of 2025 but it is known that the contract with Rolex as a timekeeper…

Bernard Arnauld torna all'apice del motorsport, Lvmh diventerà global partner della F1 a partire dal 2025 con un nuovo accordo decennale. Lo ha annunciato il colosso del lusso che nell'accordo coinvolgerà diverse delle iconiche maison, tra cui Louis Vuitton, Moët Hennessy e TAG Heuer. Ulteriori dettagli, anticipa una nota, saranno annunciati all'inizio del 2025 ma è noto che il contratto con Rolex come cronometrista scadrà, dopo 11 anni, a fine …

Lvmh partner globale della F1 per 10 anni

Quotidiano Nazionale

Italy

LVMH is a global partner of F1 for 10 years

Bernard Arnault, one of the world's richest men and CEO of the luxury group, known for brands like Louis Vuitton and Moet Hennessy, described the 10-year sponsorship deal as a 'great and unique partnership.'

Le Monde

French luxury goods giant LVMH announces Formula One sponsorship

French luxury brand LVMH has secured a 10-year sponsorship deal with Formula 1. This partnership includes its Louis Vuitton, Moet Hennessy and TAG Heuer brands. The agreement, beginning in 2025, aims to enhance LVMH's presence in sports, combining brand exposure with hospitality, travel and entertainment. This follows their recent sponsorship of the Paris Olympics.

The Economic Times

Sahu Jain family

Luxury brands such as Louis Vuitton and Moët & Chandon will be present on the Formula 1 grid from next year after Liberty Media agreed a 10-year global partnership with LVMH which could be worth a reported $1 billion.The deal will start from the 2025 season onwards and includes LVMH brands becoming involved in hospitality, activations and limited editions, adding to the presence the company ...Keep reading

LVMH strikes sponsorship deal with Formula 1

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