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Lux onboards Rashmika Mandanna; builds on star-led legacy from Leela Chitnis to Alia Bhatt
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Lux onboards Rashmika Mandanna; builds on star-led legacy from Leela Chitnis to Alia Bhatt
New Delhi: Lux has brought in Rashmika Mandanna as the new face of the brand, extending one of India’s longest-running celebrity-led advertising stories. The rollout began with Lux posting a teaser asking users to guess its new face. View this post on Instagram A post shared by PRIYANSHI AGRAWAL (@the_priyanshie) Mandanna later announced her association with the brand, after which Lux formally revealed the partnership on its social media hand…
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