US EditionLululemon sues Costco for selling alleged dupes of its products
- Lululemon Athletica filed a lawsuit on Friday in California against Costco Wholesale, accusing it of selling knockoff versions of its athleisure apparel.
- Lululemon alleges Costco sells clothing that is confusingly similar to its trademarked designs, including pants, hoodies, and jackets at much lower prices.
- The lawsuit centers on six products, such as $128 ABC pants and a $118 Scuba hoodie, which Costco offers for about $8 to $20 under the Kirkland brand.
- Lululemon claims that selling these knockoff products deceives customers into thinking they are genuine, harming the brand, and is pursuing financial compensation along with a legal injunction to prevent further sales.
- Costco has not publicly responded, while Lululemon emphasizes protecting its intellectual property amid rising consumer demand for affordable alternatives and competition.
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In a lawsuit, Lululemon accuses Costco of selling knockoffs of the athleisure brand
Luxury athletic brand Lululemon is suing Costco, accusing the wholesale club giant of copying several of its signature designs and offering them at a lower price under its Kirkland Signature brand.In a lawsuit filed Friday, Lululemon said that “given the success” of its products, “some companies have replicated or copied Plaintiffs’ proprietary apparel designs to create what are colloquially known in the fashion world as ‘knockoffs’ or ‘dupes.’ …
Lululemon files lawsuit against Costco, claims company is selling 'dupes'
Lululemon has filed a lawsuit against Costco that accuses the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure clothing. STORY: https://www.ksat.com/business/2025/07/01/lululemon-files-lawsuit-against-costco-claims-company-is-selling-dupes-of-some-of-its-products/
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