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Lululemon, Chip Wilson Settle Feud

The agreement adds two Wilson nominees to the board and includes an 18-month standstill, avoiding a shareholder showdown.

  • On Wednesday, Lululemon Athletica Inc. reached an agreement with founder Chip Wilson, placing two of his three nominees—former ESPN Chief Marketing Officer Laura Gentile and former On co-CEO Marc Maurer—on the board pending shareholder approval.
  • Wilson launched his campaign last year after CEO Calvin McDonald's departure amid sagging market performance, escalating efforts as Lululemon's Americas business slowed due to tariff costs and competition from rivals like Vuori and Alo Yoga.
  • The founder took out Wall Street Journal advertisements likening the company to a 'plane crash' and 'sinking ship,' then paid for trucks displaying denigrating brand ads outside Vancouver headquarters in March and a New York store in April.
  • Executive Chair Marti Morfitt said the agreement 'allows lululemon to focus on continuing to strengthen its performance,' while Wilson called the board additions 'meaningful progress toward restoring the company's product-first vision and unlocking tremendous value for shareholders.'
  • Wilson agreed to standstill and non-disparagement conditions for about 18 months until 30 days before Lululemon's 2028 annual meeting; shares rose about 4% in premarket trading despite being down nearly 39% year to date.
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CNNCNN
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Lean Left

Lululemon’s founder promises not to trash the brand for 18 months

Lululemon has settled its feud with founder Chip Wilson, which includes a clause that he stops bad-mouthing the company for an extended period of time.

·Atlanta, United States
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The Toronto StarThe Toronto Star
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Lean Left

Lululemon reaches agreement with founder to appoint some of his board nominees

Lululemon Athletica Inc. has headed off a showdown at its upcoming meeting by signing an agreement with its estranged founder who was hell-bent on spurring change at the retailer.

·Toronto, Canada
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Reuters broke the news in New York, United States on Tuesday, May 26, 2026.
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