US EditionLululemon partners with NFL to release apparel collection
Lululemon debuts premium NFL fan gear for all 32 teams to expand its customer base and meet demand for stylish, comfortable sports apparel, priced $48 to $168.
- Lululemon is partnering with the NFL to launch an apparel collection for all 32 NFL teams, marking the first time the retailer has offered officially licensed products for the NFL or any of its franchises.
- The collection, set to launch Tuesday, will include both men's and women's apparel and accessories with NFL team marks, including some of Lululemon's most notable products.
- For the NFL, partnering with Lululemon on a new collection is another opportunity to broaden its reach for team gear, according to NFL CRO Renie Anderson.
22 Articles
22 Articles
Forget Jerseys — Lululemon’s NFL Collection Is the Fashion-Forward Way to Show Team Pride
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. For over 105 years, the NFL has teamed up with some of the biggest names in fashion and consumer brands — from Nike and Pepsi to Abercrombie & Fitch and Taylor Swift-worn labels like Kristin Juszczyk’s Off Season. There’s never been a shortage of football-inspired gear to buy online. And now, lululemon …
Lululemon launches full NFL line with gear for all 32 teams
Lululemon and the National Football League (NFL) have officially launched a new co-branded collection featuring signature athletic apparel and accessories for all 32 teams.The collection, which launched Tuesday, features signature team marks on core Lululemon products, including its ‘Steady State’ men’s franchise and popular women’s styles ‘Define,’ ‘Scuba’ and ‘Align,’ according to the company’s statement. Prices for the collection items range …
Here’s Everything to Know About the New lululemon x NFL Collection, Including Where to Get It (P.S. It's Not Just at lululemon)
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. From now until early February, every Sunday, Monday, and Thursday night is reserved for football. Sorry, I don’t make the rules, but it’s true. Doesn’t matter if you’re a die-hard fan, shouting “go sports!” for fun, or only care if Taylor Swift’s fiancé is playing — the National Football League will be a sig…
Lululemon rises on deal to sell NFL apparel for first time
Lululemon Athletica Inc. has entered an arrangement with the National Football League and sports merchandiser Fanatics Inc. to develop a line of fan apparel as the yoga-wear retailer searches for new avenues of growth.
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