Lululemon Launches New Sweat-Hiding Gear, Partnering With Frances Tiafoe - Lululemon Athletica (NASDAQ:LULU)

Lululemon Launches New Sweat-Hiding Gear, Partnering With Frances Tiafoe - Lululemon Athletica (NASDAQ:LULU)

Lululemon Athletica (NASDAQ:LULU) officially unveiled its latest fabric innovation on Tuesday, introducing a new sweat-concealing technology under its ShowZero platform. Designed specifically for high-intensity activities, the technology aims to mask visible perspiration while maintaining a lightweight, breathable feel. Collaboration with Frances Tiafoe The development of this specific iteration of ShowZero was a collaborative effort between Lul…

lululemon Launches Its First-Ever Sweat-Concealing Technology For High-Sweat Activities

VANCOUVER, B.C. — March 3, 2026 — lululemon today announced the launch of its first-ever sweat-concealing technology designed for high-sweat activities. The new technology, which will live under lululemon’s ShowZero platform, conceals higher volumes of sweat, while ensuring enhanced breathability, moisture management, and an incredibly lightweight feel, to support the most demanding, high-sweat activities. Frances Tiafoe wears lululemon’s new sw…