US EditionLululemon partners with NFL to release apparel collection
Lululemon partners with Fanatics to offer premium NFL fan apparel blending style and comfort across all 32 teams, expanding its reach into the lucrative fan merchandise market.
- Lululemon is partnering with the NFL to launch an apparel collection for all 32 NFL teams, marking the first time the retailer has offered officially licensed products for the NFL or any of its franchises.
- The collection, set to launch Tuesday, will include both men's and women's apparel and accessories with NFL team marks, including some of Lululemon's most notable products.
- For the NFL, partnering with Lululemon on a new collection is another opportunity to broaden its reach for team gear, according to NFL CRO Renie Anderson.
19 Articles
19 Articles
Here’s Everything to Know About the New lululemon x NFL Collection, Including Where to Get It (P.S. It's Not Just at lululemon)
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. From now until early February, every Sunday, Monday, and Thursday night is reserved for football. Sorry, I don’t make the rules, but it’s true. Doesn’t matter if you’re a die-hard fan, shouting “go sports!” for fun, or only care if Taylor Swift’s fiancé is playing — the National Football League will be a sig…
Lululemon rises on deal to sell NFL apparel for first time
Lululemon Athletica Inc. has entered an arrangement with the National Football League and sports merchandiser Fanatics Inc. to develop a line of fan apparel as the yoga-wear retailer searches for new avenues of growth.
NFL, Lululemon Announce Partnership to Produce Team-Branded Apparel
Canadian apparel manufacturer Lululemon on Oct. 27 announced a partnership with the National Football League to launch branded athletic wear for all 32 of the league’s teams. The collaboration—the first partnership between Lululemon and the NFL—will launch on Oct. 28 with men’s and women’s apparel and accessories at a wide range of outlets, including all NFL stadium retail and online stores, the NFL’s official website, and Fanatics.com, the NFL’…
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