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Lululemon cuts annual outlook and issues weak Q2 guidance, citing undisclosed ‘headwinds’
The Vancouver retailer cited weak North American sales, underperforming product launches and negative media commentary as it forecast flat to slightly lower revenue.
On Thursday, The Vancouver-based Lululemon lowered its fiscal 2026 revenue outlook to US$11.0–11.2 billion, representing flat to 1% decline, while reporting first-quarter revenue of US$2.5 billion and net income of US$195 million.
Interim CEO Meghan Frank attributed the revised forecast to product launches that failed to meet expectations and negative media commentary that hurt the brand's image and sales.
International sales grew 8 per cent in the quarter, but performance in North America, the company's largest market, slipped 6 per cent, extending a multi-year decline in the crucial region.
Former Nike executive Heidi will join as CEO in September to address these urgent performance challenges, marking a critical leadership transition for the struggling retailer.
Co-CEO Maestrini described fewer discounts in North America as 'positive signals' for the business, yet cautioned that regaining customer traction will require time to take effect.