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Trump's 50% Tariff on Brazilian Goods Like Coffee and Orange Juice Could Drive up US Breakfast Costs

BRAZIL, JUL 11 – The 50% tariff targets Brazil, the U.S.'s second largest orange juice supplier, risking higher prices and threatening a supply chain supporting thousands of families, industry experts warn.

  • On Wednesday, U.S. President Donald Trump threatened to raise import tariffs by 50% on Brazilian goods, including coffee and orange juice.
  • The tariff increase is linked to escalating political tensions, specifically related to the legal proceedings against Jair Bolsonaro, the former Brazilian president and ally of Trump, currently facing charges connected to efforts to challenge Brazil’s 2022 election results.
  • Brazil, the leading global producer of coffee, accounts for roughly 30% of the U.S. coffee supply, while nearly 40% of its orange juice shipments are destined for the American market; tariff discussions remain possible due to U.S. interests in Brazilian ethanol.
  • Brazilian exporters and politicians criticized the tariffs as politically motivated, warning the measures will harm both countries by raising American consumer prices and hurting Brazilian jobs.
  • Brazil’s President Luiz Inácio Lula da Silva vowed to prioritize diplomacy but pledged to apply Brazil’s reciprocity law if no agreement is reached by August 1, risking broader economic impact.
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Trump's 50% tariff on Brazilian goods could spike US breakfast costs ...

·United States
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While orange juice and coffee prices have risen, Brazil's stock exchange and national currency Real remained stable despite the threatened record tariffs of 50 percent.

·Zürich, Switzerland
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Gazeta Do Povo broke the news in Curitiba, Brazil on Thursday, July 10, 2025.
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