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Luke Littler Signs Record Sponsorship Deal Worth Reported £20m
Littler's deal includes bonuses and a share of product sales, reflecting his rapid rise and record-breaking £1 million World Championship prize last week, Target said.
- Signing with Target Darts, Littler, agreed a record £20million deal on Saturday after winning at Alexandra Palace.
- Luke Littler has spearheaded darts' rise to the mainstream since his World Championship debut, with best-selling branded darts and a magnetic board attracting deals with Xbox, KP Nuts and Boohoo Man.
- The agreement spans 10 years and includes potential earnings, bonuses, and a sales percentage of products and equipment with Target Darts, the equipment supplier.
- The deal is the most lucrative the sport has ever seen, The Press Association said, cementing Littler's status alongside commercial partners Xbox, KP Nuts and Boohoo Man and his gift of Apple AirPods to Target staff.
- Littler is preparing for the World Series double-header in Bahrain and Saudi Arabia and has committed long-term to his partnership with Target Darts, positioning him to capitalise on bestselling products in high-street shops.
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mannheim24.de+2 Reposted by 2 other sources
A few days after his second World Champion title, Darts superstar Luke Littler has completed a historic promotional deal.
Jyllands-PostenReposted by 
avisendanmark.dk
avisendanmark.dkIt pays to be good at throwing darts. That's what 18-year-old darts phenom Luke Littler has found out, just days after he secured his second world championship. Littler has, according to...
·Aarhus, Denmark
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Associated Press News+7 Reposted by 7 other sources
Darts phenom Luke Littler signs sponsorship deal worth a reported $27M
Luke Littler has signed what has been described as the biggest sponsorship deal in darts history, worth a reported 20 million pounds ($26.8 million).
·United States
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Total News Sources38
Leaning Left9Leaning Right2Center14Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 36%
C 56%
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