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'Luke Littler is the Tiger Woods of darts. He's made the sport aspirational'

Summary by City AM
When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye.  “We made quite a bit of noise,” Target managing director James Tattersall tells City AM. “We put ourselves next to Hasbro and Lego and then got Luke Littler down for the day, just after he won the World Championship, an…

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City AM broke the news in London, United Kingdom on Wednesday, December 10, 2025.
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