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Lucid and Timothée Chalamet Join Forces to Celebrate the Power of Defying the Status Quo

LOS ANGELES COUNTY, CALIFORNIA, JUL 29 – Lucid Motors partners with Timothée Chalamet to boost brand awareness and cultural relevance ahead of the 2025 launch of its first electric SUV, the Gravity.

  • On July 29, 2025, in Newark, California, Lucid Group, Inc. announced a multi-year partnership appointing award-winning actor Timothée Chalamet as the company’s inaugural worldwide brand representative.
  • The partnership follows Chalamet's enthusiasm for Lucid after driving the all-electric Lucid Air since 2023 and aligns with Lucid's strategy to broaden cultural relevance.
  • Chalamet will headline Lucid’s upcoming marketing campaign for the Lucid Gravity, the company’s first electric SUV, which represents a key milestone in their brand expansion.
  • Senior VP Akerho Oghoghomeh stated that he exemplifies the bold innovation and steadfast principles central to the brand, fully representing a commitment to excellence without concession.
  • This partnership and campaign represent Lucid's initiative to enhance its brand narrative and expand its reach as it increases production and plans to introduce additional mainstream vehicles in the coming year.
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RollingStone broke the news in Los Angeles, United States on Tuesday, July 29, 2025.
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