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Lucid and Timothée Chalamet Join Forces to Celebrate the Power of Defying the Status Quo

LOS ANGELES COUNTY, CALIFORNIA, JUL 29 – Lucid Motors partners with Timothée Chalamet to boost brand awareness and cultural relevance ahead of the 2025 launch of its first electric SUV, the Gravity.

  • On July 29, 2025, in Newark, California, Lucid Group, Inc. announced a multi-year partnership appointing award-winning actor Timothée Chalamet as the company’s inaugural worldwide brand representative.
  • The partnership follows Chalamet's enthusiasm for Lucid after driving the all-electric Lucid Air since 2023 and aligns with Lucid's strategy to broaden cultural relevance.
  • Chalamet will headline Lucid’s upcoming marketing campaign for the Lucid Gravity, the company’s first electric SUV, which represents a key milestone in their brand expansion.
  • Senior VP Akerho Oghoghomeh stated that he exemplifies the bold innovation and steadfast principles central to the brand, fully representing a commitment to excellence without concession.
  • This partnership and campaign represent Lucid's initiative to enhance its brand narrative and expand its reach as it increases production and plans to introduce additional mainstream vehicles in the coming year.
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13 Articles

The Hollywood ReporterThe Hollywood Reporter
Lean Left

Timothee Chalamet Goes Electric: Actor Cruises to Brand Deal for Luxury Car Company

The Oscar nominated actor has signed on for a multi-year partnership to serve as a global ambassador for Lucid, the Silicon Valley-based technology company behind a line of advanced electric vehicles.

·Los Angeles, United States
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ElectrekElectrek
Lean Left

Lucid gets Lisan al-Gaib: Timothée Chalamet becomes Global Brand Ambassador

Lucid Group announced that it has signed an agreement with Timothée Chalamet to be its first ‘Global Brand Ambassador’. Chalamet,...

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NewsweekNewsweek
Center

Lucid leans on Timothée Chalamet to find its sales footing

Screen Actors Guild award-winning actor Timothée Chalamet has signed a multi-year partnership with Lucid.

·United States
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PR NewswirePR Newswire
+3 Reposted by 3 other sources
Center

Lucid and Timothée Chalamet Join Forces to Celebrate the Power of Defying the Status Quo

/PRNewswire/ -- Lucid Group, Inc. (NASDAQ: LCID), maker of the world's most advanced electric vehicles, today announced it has signed a multi-year partnership...

·United States
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RollingStoneRollingStone
Left

Chalamet Goes Electric: Timothée Chalamet Lands New Role As Global Brand Ambassador for EV Maker Lucid

See photos of Timothée Chalamet as Lucid's new Global Brand Ambassador. The actor stars in a campaign for the automaker's all-electric Gravity SUV.

·Los Angeles, United States
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Tom + LorenzoTom + Lorenzo

Timothée Chalamet Named Lucid's First-ever Global Brand Ambassador - Tom + Lorenzo

Lucid, maker of the world's most advanced electric vehicles, anounced it has signed a multi-year partnership with award-winning actor and culture icon,

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RollingStone broke the news in Los Angeles, United States on Tuesday, July 29, 2025.
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