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Lucid Gravity Campaign Takes Veiled Shot at Tesla’s Model X Ahead of Discontinuation
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Lucid Gravity Campaign Takes Veiled Shot at Tesla’s Model X Ahead of Discontinuation
Lucid Motors launched a targeted email campaign on Thursday comparing its Gravity Grand Touring against an unnamed “Leading EV Manufacturer’s Full Size SUV.” The indirect reference to the Tesla Model X was made just 48 hours after interim CEO Marc Winterhoff said the company views itself as the rightful heir to Tesla‘s flagship models. The side-by-side comparison, sent to US customers, pits the Gravity Grand Touring at $94,900 against a rival st…
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