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LSU unveils jersey patches, experts weigh in on new revenue stream for athletic departments
- On Monday, LSU unveiled the first jersey-patch sponsorship in college athletics with Woodside Energy, placing a purple-and-gold logo on all 21 varsity uniforms for the 2026-2027 athletic calendar.
- Athletic departments on Aug. 1 can begin selling patches after NCAA Division I leaders approved them last month, amid rising costs and the push for new revenue from NIL deals and a $2.8 billion NCAA settlement.
- World Emblem CEO Randy Carr said patches could generate millions, estimating top football and basketball brands might land high six-figure to low seven-figure annual deals, but warned `Uniforms shouldn’t turn into billboards.`
- In Baton Rouge, a multimillion-dollar deal is already lined up, with Verge Ausberry calling it `a monumental step forward` and Clay Harris saying the patch advances LSU’s revenue push.
- As universities experiment with new revenue streams, jersey patches are an early experiment in athletic departments’ revenue-sharing era, though observers warn six- and seven-figure deals may influence recruits amid strains like Houston men's basketball.
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Lane Kiffin's LSU Officially Enforce New SEC Rule That Texas Vowed to Never Adopt
At a time when multiple programs are hesitant to fully embrace the new status quo, LSU is showing the way. The Tigers have become the first SEC program to adopt the NCAA rule of sporting brand patches on jerseys. This move is yet another avenue for companies to capitalize on the industry that college football has become. LSU athletics has officially announced its multi-million-dollar jersey-patch partnership with oil giant Woodside Energy. Jerse…
LSU Is the First School To Unveil Its Jersey Sponsorship Patches and This Is Going To Be More Disgusting Than We Thought
Read more about LSU Is the First School To Unveil Its Jersey Sponsorship Patches and This Is Going To Be More Disgusting Than We Thought on https://www.barstoolsports.com/
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Coverage Details
Total News Sources18
Leaning Left6Leaning Right0Center7Last UpdatedBias Distribution54% Center
Bias Distribution
- 54% of the sources are Center
54% Center
L 46%
C 54%
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