US EditionLoxam and New Business show what happens when Santa upgrades his equipment in Christmas film
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Loxam, New Business bring AI to Christmas with a freight lift twist
PARIS, FRANCE – Following a first film launched for Halloween, Loxam returns with a new chapter in a saga built around key seasonal moments – this time at Christmas. A new campaign created by agency New Business, playfully reminding audiences that the best place to rent equipment all year round will always be Loxam – even when you’re Santa Claus. A new event film This new film, produced using generative AI, features a reindeer – an iconic symbo…
Loxam and New Business show what happens when Santa upgrades his equipment in Christmas film
Following a first film launched for Halloween, Loxam returns with a new chapter in a saga built around key seasonal moments – this time at Christmas. A new campaign created by agency New Business, playfully reminding audiences that the best place to rent equipment all year round will always be Loxam – even when you’re Santa Claus. A new event film This new film, produced using generative AI, features a reindeer – an iconic symbol of Christmas –…
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